Integral Senior Living CEO shares her 2021 forecast with Senior Housing News

Collette Gray, President and CEO, Integral Senior Living:
While the Covid-19 pandemic certainly rattled the senior living industry in 2020, we feel our Integral Senior Living and Solstice Senior Living communities really stepped up to provide incredible service for our residents.

We asked so much of our associates in making them pivot overnight in how they keep residents engaged, entertained, and connected to family and friends and even how we went about serving them meals safely. Our first priority when the pandemic hit was to be transparent with our residents, their families, and the ISL and SSL associates, and keep the virus out of our communities. We wanted everyone to know exactly where we stood with confirmed cases and protocols that changed as often as needed to keep everyone protected. Our regular communication and town hall meetings really allowed people the chance to have their questions and concerns heard, and we valued all of the input.

ISL and SSL are very optimistic about 2021. While the virus is still going strong, we are celebrating that Shavano Park Senior Living in Texas was the first ISL community to receive their vaccines, on December 28. We have many more around the country that have received dates of their vaccine clinics in the immediate future. Our focus right now is educating our residents and associates about the importance of getting vaccinated. The vaccine will allow our communities the flexibility to slowly return to normal and, more importantly, help slow the spread within senior living communities.

While slowing the spread of Covid-19 is a key focus, we are also looking forward to new opportunities in 2021. We have opened 4 communities during the pandemic and have another 8 opening before June 2021. In addition, we’ve transitioned several new communities into the ISL portfolio, so business continues to flourish, and we work with an incredible group of owners that are committed to the senior living space. We have adopted many topnotch safety technologies to make our communities as clean as possible, including Safe Family Lounges that separate indoor and outdoor environments; Health ENTRY Portals that utilize UV light at entrances; electrostatic handheld sprayers; Accushield screening devices; needlepoint bipolar ionization for air purification; and microbicidal paint.

Read the full article below.

Senior Housing News: Executive Forecast 2021: A Rare Chance For Senior Living Reinvention

COVID-19 Vaccine Has Arrived at ISL!

To our ISL family of Residents, Associates, and their Families ~

I hope you all enjoyed the holidays and found a way to relax, eat some good food and spend time with loved ones (even if it was virtually).  I know that COVID-19 has brought so many challenges this year, and no doubt affected how you celebrated the past couple of weeks. I wanted to share some positive news with you that shows there is definitely light at the end of the tunnel in fighting this virus.

Shavano Park Senior Living in Texas is officially the first ISL community to receive the vaccine! The photo below is of Julie McCarty, the community’s Executive Director, receiving her dose.

We are so excited to be in the first phase of vaccine distribution for our residents and associates. Our incredible support Team worked around the clock to enroll our communities in the program with CVS or Walgreens to ensure the vaccine will be available to our associates and residents at on-site clinics conducted in our community. We expect even more clinics to be scheduled in the coming weeks, and we will be sure to reach out as soon as we have confirmed dates.  

I want to take this time to encourage all residents and associates to get the FDA-authorized vaccine when your community is eligible. Learn more about the rigorous testing the vaccines have undergone on the CDC’s website here:

This news certainly provides some much-needed hope as we head into 2021!

News coverage:

Integral Senior Living Announces Regional Sales and Marketing Director, New Leaders

Integral Senior Living (ISL) has named Tim Kidder as its regional director of sales and marketing.

In his new role, Kidder will oversee sales and marketing efforts for several ISL communities. Kidder previously worked as vice president of marketing and communications for Holiday Retirement. Overall, he has nearly 20 years of experience working in marketing and sales positions.

The company also announced new leaders at three of its senior living communities:

–Spring Cypress, an assisted living and memory care in Cypress, Texas, has named Katie Nutt as its director of sales and marketing. Nutt has five years of health care marketing experience.

–Alexander IV Senior Living, an assisted living and memory care set to open in Macon, Georgia, in 2021, has named Rachel Garner as its director of sales and marketing. She previously worked as community relations director for a Thrive Senior Living community.

–Cloverland Park, a senior living community slated to open in Brentwood, Tennessee in 2021, has named Brent Brewer and Laura Ehlert as its executive director and director of sales and marketing, respectively.

Media coverage: Movers and Shakers, Dec. 15, Senior Housing News

Integral Senior Living names Tim Kidder regional director of sales, marketing

Tim Kidder was named regional director of sales and marketing for Carlsbad, CA-based Integral Senior Living.

Kidder has nearly 20 years of experience working in marketing and sales positions, spending many of those years in the senior living and health industry. In his most recent position as a vice president of marketing and communications for Holiday Retirement, Kidder was responsible for customer acquisition, developing sales material and lead generation at 261 senior living communities in 43 states.

In his new position, Kidder will oversee the sales and marketing efforts of several of Integral Senior Living’s communities, which include independent living, assisted living and memory care.

Media coverage: People in the news, Dec. 15, McKnight’s Senior Living

Coming Soon: Sooner Station at University North Park

Sooner Station, a senior living community coming soon to University North Park in Norman, Oklahoma, will offer residents an unparalleled senior living experience with a vibrant social events calendar and programming, elevated residential amenities and dining options, and care services for those interested in either independent living or assisted living, and for those in need of memory care specializations.

Learn more about Sooner Station by visiting

Integral Senior Living names new regional director of sales, marketing

Shelley Speer has been named regional director of sales and marketing at Carlsbad, CA-based Integral Senior Living.

Speer comes to ISL with more than 20 years of experience in the senior living industry, with many of those years in management or marketing positions. In her most recent position as a regional manager for the Northwest and North California region at A Place for Mom, she was responsible for talent development, coaching and managing a sales team of 19 advisers.

In her new position, Speer will oversee the sales and marketing efforts for several of ISL’s communities, which include independent and assisted living and memory care.

Speer has an associate’s degree in nursing and a bachelor’s degree in political science. She first entered the senior living industry in 1992.

Media coverage: People in the news, Nov. 3, McKnight’s Senior Living

MedCore Partners and The National Realty Group Announce the Construction of Sooner Station at University North Park

Dallas-based MedCore Partners, together with The National Reality Group (TNRG) in Houston, are bringing a state-of-the-art senior living community to the Norman market. This 188-apartment development will feature 100 independent living residences, 64 assisted living apartments, and 24 memory support suites as a needed offering to the residents of Norman and surrounding areas. The campus is located at Radius Way in University North Park.

Learn more:

Integral Senior Living CEO interviewed in feature on Covid-19’s effect on senior living

By Chuck Sudo
Senior Housing News

When the novel coronavirus first swept the United States in late March and April, the pandemic raised fears about vulnerabilities for independent living, but this part of the senior housing continuum has so far proven resilient.

Sales and marketing teams have adapted to the new environment and tailored their marketing campaigns, striking a balance between the lifestyle independent living offers with the daily reality of the Covid-19 landscape, Integral Senior Living President and CEO Collette Gray told Senior Housing News.

“We’re not shying away from the fact that this is our reality right now,” she said.

Read more about how Integral Senior Living and other independent living communities are dealing with the pandemic at the link below.

Senior Housing News: Independent Living Proves Resilient to Covid-19 Pressures

Construction begins on assisted living, memory care community in Sparks, Nevada

Integral Senior Living (ISL), a premier senior living management company, has assumed management of a new assisted living and memory care community that will break ground on construction in early August.
“This milestone event marks the exciting start of construction on a new assisted living and memory care community in Sparks, Nevada,” said Justin Hobson, partner at Investcor Development. “Our dedicated team has designed a community that will provide residents with comfortable, stylish accommodations and spacious, inviting amenities both indoors and out.”
The community is being developed by Investcor Development, a privately owned real estate development company, in partnership with Bow River Capital and SMC Construction. The community, set to open in early 2022 within the Kiley Ranch Master Planned Community, will total 74,000 square feet and feature 90 units with 66 one- and two-bedroom assisted living and 24 memory care.
“Bow River Capital’s continued focus on senior housing is supported by our experience and past success in the area,” said Nicholas Koncilja, managing director at Bow River Capital. “We are excited to be partnering with ISL and Investcor Development on the new Kiley Ranch project.”
The community will be managed by ISL and have all the hallmarks of other ISL communities, including its Elevate® dining, Vibrant Life® and Generations Memory Care programs, in addition to its commitment to personalized, compassionate care.
“Breaking ground on this beautiful, new community is the result of hard work and determination by the ISL and Investcor Development teams,” said Collette Gray, ISL president and CEO. “We are proud of what we’ve accomplished so far and are excited to see this project come to life. We look forward to cultivating great relationships throughout the area while we work toward the opening date.”
Residents will enjoy several amenities designed to promote an engaging lifestyle, including restaurant-style dining, multiple courtyards, a fitness center, a putting green, a game room, a salon and media room, and so much more. The community also offers a variety of daily activities, scheduled local transportation, weekly housekeeping and a fully staffed kitchen providing three nutritious meals a day.
About Investcor Development
Founded in 2008, Investcor Development is a privately owned real estate development company located in Austin, Texas, that is dedicated to developing industry-leading real estate projects in high-growth markets. Investcor has successfully developed 19 projects with its primary focus being senior care, but also including multi-family, mixed-use, neighborhood retail and a lakefront custom home community. For more information on Investcor Development, visit its website.

About Integral Senior Living
Integral Senior Living (ISL), headquartered in Carlsbad, Calif., manages a progressive selection of senior residences to meet the growing needs of today’s aging population. It manages independent, assisted living and memory care properties throughout 18 states. Ranked among the nation’s largest senior living providers, according to Senior Living Executive, ISL is founded on a care philosophy that fosters dignity and respect for residents and promotes their independence and individuality. The dedicated associates at each community are trained to maintain the highest standards of senior care services. For more information about ISL, visit Integral Senior Living’s website, blog and Facebook page.

About Bow River Capital
Founded in 2003, Bow River Capital is a private alternative asset management company based in Denver, Colorado, with Buyout, Real Estate, and Software Growth Equity platforms. The Bow River Capital platforms focus on the lower middle market across a geographic area referred to as Bow River’s Rodeo Region®, which encompasses the Rocky Mountains and surrounding states. Collectively, Bow River Capital has deployed capital into diverse industries, asset classes and across the capital structure.

Media coverage: Assisted living and memory care community begins construction in Sparks Assisted living and memory care community begins construction in Sparks