By Chuck Sudo
Senior Housing News
When the novel coronavirus first swept the United States in late March and April, the pandemic raised fears about vulnerabilities for independent living, but this part of the senior housing continuum has so far proven resilient.
Sales and marketing teams have adapted to the new environment and tailored their marketing campaigns, striking a balance between the lifestyle independent living offers with the daily reality of the Covid-19 landscape, Integral Senior Living President and CEO Collette Gray told Senior Housing News.
“We’re not shying away from the fact that this is our reality right now,” she said.
Read more about how Integral Senior Living and other independent living communities are dealing with the pandemic at the link below.