Integral Senior Living names new regional director of sales, marketing

Shelley Speer has been named regional director of sales and marketing at Carlsbad, CA-based Integral Senior Living.

Speer comes to ISL with more than 20 years of experience in the senior living industry, with many of those years in management or marketing positions. In her most recent position as a regional manager for the Northwest and North California region at A Place for Mom, she was responsible for talent development, coaching and managing a sales team of 19 advisers.

In her new position, Speer will oversee the sales and marketing efforts for several of ISL’s communities, which include independent and assisted living and memory care.

Speer has an associate’s degree in nursing and a bachelor’s degree in political science. She first entered the senior living industry in 1992.

Media coverage: People in the news, Nov. 3, McKnight’s Senior Living