Opening a senior living facility during a pandemic

When it comes to opening a new senior living community amid the uncertainty of COVID-19, flexibility and web-based tours are a must, according to operators who have done so.

“We faced several new challenges with the pandemic that we hadn’t when opening other communities in our portfolio,” said Jeffery Smith, senior vice president of sales and marketing for Integral Senior Living. The operator has opened three new communities since the pandemic began, including a 62-unit luxury assisted living and memory care community this month in Knoxville, TN.

Read the full story from McKnight’s Senior Living: Operators combat the challenges of opening a senior living facility during pandemic